MY STORY
Writer | Creative | Strategist
Hey! I'm Bex Schulman (she/her) and I'm currently the Communications Manager at the United State of Women (USOW) based in NYC. My work sits at the intersection of storytelling, pop culture, and digital advocacy. I help to manage USOW's social media channels, digital strategy, brand voice, and strategic engagement.
For fun, I manage a coffee blog on Instagram called @yourcoffee_date which has seen 85% growth on a monthly basis since its inception.
Prior to that, I worked at Edelman as a Corporate Social Responsibility Specialist where I directly influenced the firm’s pro bono, volunteerism, and corporate giving strategy. I hold an Honors Bachelor of Arts in Journalism and a Master’s in English Education.
Fun facts: I am a Teach for America alum and a certified yoga instructor!
AREAS OF EXPERTISE
CONTENT CREATION
I specialize in developing content informed by my obsession with pop + internet culture to educate and build trust with my audience. My aim is to produce fresh, innovative work that translates complex concepts into compelling digital content.
SOCIAL MEDIA MANAGEMENT
Social media is one of the strongest tools we have for building trust and raising awareness. I work to leverage social media in real-time to inspire action and build community. Each social media platform functions differently, so I work to ensure the content is organized and responsive to the respective, unique audiences.
To see some of my social media management work, check out USOW's Instagram.
CONTENT WRITING AND COPYWRITING
All strong content boils down to a captivating, organized narrative driven by compelling, accessible writing. I approach copywriting for social media, email, and web copy with the same attention to detail that I do developing visual content.
WORK SAMPLES
As a communications expert, my job is to act as the brand voice and image. I help to establish the connections between the world my audience is experiencing and the work my organization is doing.
